In his leadership book, Unreasonable Hospitality, famed restaurateur Will Guidara makes the case that any business can benefit from an above-and-beyond service mindset. Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect By Will Guidara. Optimism Press. 288 pages. $29. In the opening scene of Unreasonable Hospitality, Will Guidara describes his mortification […]